Coffee Prevails as Brew of Choice for Cheating Spouses… More Than Three Cups a Day, Your Spouse Is at Play

- New Survey Reveals the Food and Drink Habits of Unfaithful Spouses - 

Toronto, Ontario, September 27, 2012 – Those who enjoy more than three cups of coffee a day could be more inclined to have an affair.  Online affair service AshleyMadison.com has polled 12,872 of its members about their food and drink preferences, revealing 86.4% of its cheating members are coffee fiends. The average site member guzzles 4.5 cups a day, surpassing the Canadian average of 3.2 cups *. With National Coffee Day just around the corner on September 29, we raise a cup of Joe to all coffee-loving cheaters and share with spouses what they should watch out for.

“Cheating hearts seem to run on caffeine, needing to be stimulated in more ways than one,” says Noel Biderman, founder and CEO of AshleyMadison.com. “The amount of coffee cheaters consume shows they need the extra energy to keep up with their extra-curricular activities while juggling work and family demands at the same time.”

For suspicious spouses, AshleyMadison.com advises to watch for those who frequent cafés. 74.9% of polled members get most of their caffeine fixes from coffee shops while only 25.1% prefer brewing at home or work.  Starbucks and Second Cup are the shops that top the list for those who venture out to score their multiple daily cups. Biderman comments, “Clearly, the social aspect of coffee is huge, especially in the dating world. Escaping to a coffee shop allows cheaters the opportunity to check their phone messages, meet up for a quick rendez-vous, or maybe even to chat up the Barista.”

From favorite bevvies to snacks of choice, the survey reveals more appetizing data on what tickles adulterers’ taste buds:

How do cheaters take their coffee?
First choice, with only cream or milk tops – 38.7%, followed by black (24.4%) and only 3.1% prefer the fancy prepared coffee drinks.

Beer and wine are preferred alcoholic drinks
For men: 39.7% prefer beer, 36.3% hard liquor and 24% wine (red: 61.9%)
For women: 62,3 prefer wine (red: 52.3%), 21.8% beer and 15.9% hard liquor

Sweets: Chocolate vs. Vanilla
Men prefer vanilla (57.8%)
Women prefer chocolate (69.2%)

Chocolate: Dark vs. Milk
Men prefer dark 59.6%
Women prefer white 68.9%

Snacks: salty or sweet?
Men prefer salty: 86.3%
Women prefer sweet 50.2%

Those interested in learning more about satiating their lovers palate can also check out AshleyMadison.com’s Official Mistress Cookbook, filled with sensual
recipes and steamy tips for the perfect clandestine night in. http://media.ashleymadison.com/posts/5226

* Ipsos Reid poll, Sept. 2010, on behalf of McDonalds Canada, national sample of 2,101 adults from Ipsos’ Canadian online panel was interviewed online.

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