NEIGHBORHOOD AFFAIRS: WHERE IN SAN DIEGO DO THE CHEATERS PROSPER?

San Diego, CA (June 29, 2012) – A recent article in USA TODAY blew the lid off of America’s most unfaithful cities; the places with the highest per capita membership on affair service AshleyMadison.com. Now the dating site designed for those who are already in relationships has decided to reveal San Diego’s least faithful neighborhoods. According to new data regarding San Diego’s membership per capita, the most affair seekers live in Carmel Valley, with Mira Mesa and Downtown rounding out the top three. Below is the full list of the top neighborhoods for cheaters, based on San Diego’s more than 61,000 members.

Top Cheating Neighborhoods in San Diego Per Capita:
1.    Carmel Valley
2.    Mira Mesa
3.    Downtown
4.    Mission Hills
5.    North Park
6.    Normal Heights
7.    La Jolla
8.    Chula Vista
9.    Poway
10.  Torrey Pines

This ranking is especially unique considering the high positioning of the predominantly Asian community, Mira Mesa. According to AshleyMadison.com’s CEO Noel Biderman, this is not typical of most major cities, though he has seen an increase in the demographic recently. “Typically, highly populated Asian communities rank a lot lower, however in the past year we’ve seen an increase of our overall Asian membership so this could become more common.”  Biderman is planning to launch a national ad campaign, specifically aimed at the Asian American community this year to support the anticipated membership growth.

See below for the additional demographic data AshleyMadison.com dug up in their San Diego research:

- Carmel Valley has the highest percentage of female members
- Members in family-friendly Chula Vista have the most children on average
- The most single women seeking married men live downtown

According to Biderman, affluence is a common element consistently found on most city’s top ten lists. “The proclivity to cheat often goes hand in hand with opportunity. Those with discretionary income and freedom to travel are often the most likely to stray.”

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About Noel Biderman

President and CEO AshleyMadison.com Under his leadership, AshleyMadison.com has become the fastest growing married dating website in the world – realizing over 300% growth since his insertion as company President. In recognition of his contributions to the company’s tremendous success to date, he was appointed President & CEO in mid-2010.
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