Sheraton Hotel is the Hottest for Extramarital Hookups – Data Reveals Where and When Torontonians Are Having Affairs

August 8, 2012 (Toronto, ON) – Toronto is known for a lot of things: the Leafs, the skyline, and for being an ‘Ashley Madison kind of town.’ Now, the homegrown infidelity dating site — which has become a worldwide phenomenon with over 15 million members in 23 countries — has surveyed its members to find out where they frequent to have their affairs.

AshleyMadison.com polled 3,246 male members (Torontonians and travelers) who have met an affair partner at a hotel in the GTA, revealing the most popular hotels in town for a risqué rendezvous.

Here are the Top 5 Toronto hotels for extramarital hookups:
#1 – Sheraton – 31% (Queen / Yonge)
#2 – Fairmont Royal York – 19% (Front St. West)
#3 – The Hazelton - 16% (Yorkville)
#4 – Westin Harbour Castle – 16% (Harbour Square)
#5 – Hilton Garden Inn – 15% (Mississauga/Airport)

AshleyMadison.com founder and CEO Noel Biderman is not surprised by these results: “It’s no secret that affairs generally take place in hotel rooms and away from the family home. Our research reveals that while these hotels may not be where they would stay on a typical business or family trip, to fulfill on the perfect affair, they tend to chose something more exotic, trendy and even romantic.”

“In Toronto, it’s not surprising that the majority of the affairs take place downtown,” Biderman continues. “With so many people commuting into the city, as well as those visiting on business, hotels located downtown and near the airport are the ultimate choice.”

Other hotels listed were the Hilton Garden Inn, Howard Johnson, Radisson, and Sutton Place, while no one seemed to use the Alexandra Hotel or Clarion Hotel and Suites.

Other interesting data revealed includes the most popular time for these trysts: 48% prefer after 5pm and 32% have a ‘late lunch’ between noon and 5pm, with 16% starting their workday off with a fling between 6 and 9am, while just 4% can swing a sleepover during the midnight hours. These lovers typically stay for half the day (52%) or for just a few hours (28%).

About the research
Survey was distributed to male members only. Members were able to select as many hotels as possible. The question was: ‘please indicate which hotels/motels you have met your affair partner at’. All percentages represent a percentage of respondents who indicated they met an affair partner at that hotel. Number of members (all male) who completed the survey: 3,246.

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About Noel Biderman

President and CEO AshleyMadison.com Under his leadership, AshleyMadison.com has become the fastest growing married dating website in the world – realizing over 300% growth since his insertion as company President. In recognition of his contributions to the company’s tremendous success to date, he was appointed President & CEO in mid-2010.
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