‘W’ Stands For WHO is Your Husband Sleeping With? Rande Gerber’s High-End Hotel is the Site of NYC’s Most Affairs

New York, NY (August 7, 2012) It has been a blazing hot summer in the big apple but the rising temperatures aren’t just a result of global warming. Thousands of New Yorkers have been logging on to AshleyMadison.com this season hoping to pursue a discreet affair. Today, the dating site designed for those already in relationships reveals which NY hotels the most cheaters are checking in.

In a survey of 3,127 AshleyMadison.com members regarding where they’ve met an affair partner, 29% proclaimed their propensity for the posh W hotel. Coming in a close second was the slightly less hoity toity Holiday Inn with 21%, while Dominique Strauss Kahn’s favorite spot, the Sofitel rounded out the top ten. See below for the complete list of the top NY hotels where they really need to change the sheets more often.

Judging by the results, it appears New Yorkers are prepared to spend big bucks when it comes to doing the dirty deed. According to AshleyMadison.com’s founder and CEO Noel Biderman, certain hotels have developed a reputation for being hotbeds of marital malfeasance. “Many hotels make more than half of their profits off affair clientele so they are more than happy to turn the other cheek when certain guests make a reservation under a fake name and leaving after only a few hours.”


Top Ten hotels in NY for extramarital hookups:


The W (541 Lexington Ave.)


The Holiday Inn (440 W 57th Street)


Marriott Marquis (1535 Broadway)


Gansevoort (18 9th Avenue.)


Waldorf Astoria (301 Park Avenue)


Millenium Hilton (55 Church Street)


Four Seasons (57 East 57th Street)


The Dream (210 West 55th Street)


Soho Grand (310 West Broadway)


Sofitel  (45 West 44th Street)


Hotels no one seemed to be using include the Trump, the Radisson, and the Intercontinental.   Other interesting data revealed from the poll includes the most popular time of day for NY trysts. The majority of extra-marital meet ups take place after 5pm (56.3%), with Noon – 5pm (34.8%) taking the second most popular time slot and remaining choose a ‘nooner’ (9am – noon) or before 9am.  In regards to the length of stay18.6% stay for a full sleepover.

About the research

Survey was distributed to male members only. Members were able to select as many hotels as possible. The question was: ‘please indicate which hotels/motels you have met your affair partner at’. All percentages represent a percentage of respondents who indicated they met an affair partner at that hotel. Number of members (all male) who completed the survey: 3,127.


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About Noel Biderman

President and CEO AshleyMadison.com Under his leadership, AshleyMadison.com has become the fastest growing married dating website in the world – realizing over 300% growth since his insertion as company President. In recognition of his contributions to the company’s tremendous success to date, he was appointed President & CEO in mid-2010.
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